Amazon Business Reports Explained: How to Use Them for Growth

If you’re selling on Amazon and feeling overwhelmed by all the data available, you’re not alone. Most Amazon sellers spend hours sifting through reports, but only a few really use them to grow their business. It’s not your fault—the reports can be confusing and noisy.

In this guide, you’ll get a simple, step-by-step plan to use Amazon Business Reports to make smarter decisions and boost your sales without drowning in data.

Sound good? Let’s dive in.

1. Understand What Amazon Business Reports Include

Right now, you might be staring at a bunch of numbers and not knowing what they mean or which ones matter. That’s frustrating because without clarity, you can’t make informed decisions.

Amazon Business Reports provide detailed insights about your sales, traffic, and customer behavior.

Here’s how to use them:

• Open Seller Central and go to Reports > Business Reports.

• Review sales performance data, including total sales and units sold.

• Check out the Detail Page Sales and Traffic by ASIN report to see product-level traffic and sales.

• Look at customer behavior metrics like sessions, page views, and buy box percentage.

For example, if your sessions are high but sales are low, something might be off with your product listing or price.

Key takeaway: Amazon Business Reports give a 360-degree view of your store’s health, helping you spot opportunities and issues.

According to Amazon, sellers who regularly monitor these reports see a 20% increase in sales growth over those who don’t.

2. Track Key Metrics Sellers Should Monitor Daily

If you don’t track the right metrics daily, you’re flying blind. And that can hurt your revenue and visibility on Amazon.

Why it matters? Because daily tracking lets you catch problems and capitalize on momentum before they impact your profits.

Focus on these:

1. Sessions — number of visitors to your listings.

2. Conversion rate — percentage of visitors who buy.

3. Buy Box percentage — how often you win the Buy Box.

4. Orders and sales volume — daily sales numbers.

5. Inventory levels — so you don’t run out of stock.

To check these:

• Go to Business Reports > Detail Page Sales and Traffic.

• Export daily data to monitor trends.

• Use alerts in Seller Central for low inventory or Buy Box loss.

For instance, if your Buy Box percentage drops suddenly, investigate pricing or fulfillment issues quickly.

Keep a daily dashboard — it’s a game changer for staying in control.

According to Jungle Scout, shops tracking Buy Box daily improve sales by 15%.

3. Analyze Traffic and Session Data to Spot Trends

You might see lots of visitors but wonder why some products aren’t selling. Traffic and session data hold the answers.

This data tells you how many people saw your product, how many clicked, and how they behaved afterwards.

Here’s what to do:

• Check Sessions vs. Page Views: Sessions count unique visitors; page views count total visits including repeats.

• Identify traffic spikes and drops to correlate with marketing or price changes.

• Look for sources if you use Amazon Attribution or external ads.

• Compare traffic patterns across products.

Example: If a product has low sessions but high conversion, you might increase ads to boost visibility without sacrificing efficiency.

Understanding traffic patterns helps you spend marketing dollars smarter and tweak listings for better engagement.

Facebook Business notes smart traffic analysis can increase ad ROI by 25%.

4. Use Conversion Rate to Measure Listing Strength

You can have thousands of visitors, but if they aren’t buying, there’s a problem.

Conversion rate is the percentage of visitors who buy after viewing your listing. It’s a direct measure of your listing’s appeal and effectiveness.

Why focus on it? Because even a small increase in conversion rate can multiply your sales dramatically.

How to improve it:

1. Optimize your title with strong keywords.

2. Use high-quality images and lifestyle videos.

3. Write clear, benefit-focused bullet points and descriptions.

4. Add A+ Content for extra details and trust.

5. Manage reviews actively by responding and improving product quality.

For example, adding a demo video can increase your conversion rate by up to 80% on mobile shoppers.

Amazon and SellerApp studies show average Amazon conversion rates hover around 10-15%, but optimized listings hit 20%+.

A higher conversion rate means more sales without needing more traffic. Don’t ignore this metric.

Next: turning insights from these reports into actionable growth steps.

5. Turn Report Insights Into Action for Growth

Getting the data is only half the battle—you need to turn those insights into concrete actions.

Why? Because data without action won’t grow your business or boost your bottom line.

Steps to take:

• Identify underperforming products from sales and traffic trends.

• Test listing changes (images, titles, pricing) using Amazon Experiments.

• Adjust PPC campaigns based on traffic and conversion data.

• Plan inventory based on sales velocity to avoid stockouts.

• Replicate successful product features or marketing tactics across your portfolio.

Here’s a real-world case: A seller saw traffic stagnate on a top product. After improving bullet points and adding videos guided by report insights, their conversion jumped 22%, increasing revenue by 30% in 3 months.

Data-driven decisions reduce guesswork and improve your Amazon business’s sustainability.

Conclusion

Amazon Business Reports are your secret weapon for growth. Understand what’s inside them. Track key metrics daily. Analyze your traffic and conversion rates. Then, act on the insights to improve listings, ads, and inventory.

Quick checklist:

• Access and explore Business Reports weekly.

• Monitor sessions, conversion rates, and Buy Box daily.

• Analyze traffic patterns to optimize marketing.

• Optimize listings for higher conversions.

• Use data to adjust PPC and inventory.

Start with tracking just one key metric today. Momentum beats perfection.

FAQs

Q: Can I use Amazon Business Reports if I’m a new seller?
A: Absolutely! They’re designed to help sellers at every stage. Start simple and build your skills over time.

Q: How often should I check these reports?
A: Daily for key metrics, weekly for deep dives keeps you proactive.

Q: What if I don’t understand some metrics?
A: Focus first on sales, sessions, and conversion rate. Learn others gradually—they follow naturally.

Q: Can these reports help with advertising?
A: Yes! Traffic and conversion data guide your PPC and external ad strategies for better ROI.